Best Marketing Books Of All Time

5/2/2019
5 Comments
Goodreads helps you keep track of books you want to read.
Start by marking “The Marketing Gurus: Lessons from the Best Marketing Books of All Time” as Want to Read:
Rate this book

See a Problem?

We’d love your help. Let us know what’s wrong with this preview of The Marketing Gurus by Chris Murray.
Not the book you’re looking for?

Preview — The Marketing Gurus by Chris Murray

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a si..more
Published August 1st 2006 by Portfolio (first published 2006)
To see what your friends thought of this book,please sign up.
To ask other readers questions aboutThe Marketing Gurus,please sign up.

Be the first to ask a question about The Marketing Gurus Jodha akbar tv show video. Tes gambar psikotes.

This book is not yet featured on Listopia.Add this book to your favorite list »
Rating details

I found the summaries contained in this book to be a bit hit & miss. I struggled occassionally as many of the examples & anecdotes were quite dated, the book was published in 2006 but covers summaries of marketing texts from more than two decades earlier. Not such a problem in themselves, these books can't help that they were written years ago, but I felt that whoever had written the summaries could have addressed or acknowledged this better (or at all). I'd hoped I might come away from..more
Mar 08, 2018Ayat Saleh rated it really liked it
Normally, any research starts by background reading in which the key players in that research topic should be identified. This book is a great start for any marketing management research. if you are new to marketing, then this book will introduce you to the main gurus so you can start building your knowledge in this area. Later on, more books and resources are needed as this book will act only as a base.
Jul 17, 2018Sneha rated it liked it
The only marketing concept that felt current was Philip Kotler's!
Hopelessly dated. Avoid at all costs, unless you want to research how off-the-mark cutting edge marketing thinking can appear with the passage of a few decades.
Oct 31, 2017Fernando Perez rated it it was amazing
Great read, learned a lot from different marketers.
I greatly appreciated the idea behind 'Marketing Gurus' - take 20 top marketing books and condense them down to the good stuff: how to get products to customers' hands and make them like paying for it. Some books have been so quoted and emulated (like 'Relationship Marketing' and 'Unleashing the Killer App') that it's nearly useless to go over their lessons. Some are completely outdated (like 'Up the Loyalty Ladder', still burbling on about snappy ads on radio and newspaper channels), using exam..more
Apr 05, 2015Jim Rossi rated it it was amazing · review of another edition
'Marketing,' said Peter Drucker, 'is seeing your business through the customer's eyes.' The Marketing Gurus features the best marketing writing since Drucker in condensed book format. It's a whole marketing bookshelf in one volume, and you can jump in anywhere you like. Some sections I did not read; others, like Rosen's 'Anatomy of Buzz,' I read three times. My expression for this is, 'News You Can Use.'
So far it feels like a 'reader's digest' of hollow marketing texts. I refer to them as texts because the summaries feel just like a compilation of cliff's notes of your favorite business school curriculum. Still all of the concepts are fascinating. Not a good leisurely read though -- I dont know if i should expect it to be considering the subject matter :/
Jan 11, 2013Velvetink marked it as to-read
daughter bought it
Mar 03, 2016Dan MacInnis rated it liked it · review of another edition
Great commentary on marketing strategy from all the top marketers including Seth, Guy, Jack and Kolter.
Mar 29, 2013Lori Grant rated it it was amazing
A must-read book on market reference guide for the knowledge worker, manager, executive, or entrepreneur.
Aug 19, 2010April added it
Changed my mind and didn't read
Cassandra Chamoun rated it it was amazing
Apr 11, 2016
topics posts views last activity
Goals an Organization Can Achieve Through CPM Marketing 1 2Feb 05, 2016 09:41PM
Recommend ItStatsRecent Status Updates
See top shelves…
2followers